For Fiat, Orange is the New Green

From: Fiat
Date: 03/24/2014
Subject Line: Welcome to the FIAT® family.

03.24.2014 Fiat

 

Rarely is the Code à la Mode team moved to blog about something that arrives in an actual old school mailbox. However, this little gem from FIAT is so clever, that we feel compelled to make an exception (plus, there is no way that the same physical content could have been delivered via email or other digital format).

Here are a few things to love about this direct mail piece:
1) The color. Orange is the signature color for the Fiat 500e – the bright color makes their cars stand out on the road, and this piece of mail “pop” in comparison to all the usual junk in the mailbox. Keeping with the color theme, the packaging contains a thank you card imbedded with poppy seeds, the California state flower*.
2) The copy. It is short, sweet, and kinda sexy. You’ve joined a family with fashionable taste… makes one feel like a part of the in crowd. The brief set of resources listed in the handy reference guide (which will go in the glove box) are a nice additional touch.
3) The eco-friendly packaging (just like the Fiat 500e itself!). Naturally, the envelope and contents are printed on recycled/compostable paper.

*Note: for the time being, the 500e is available ONLY in California.

In short, everything about this Thank You card is perfectly in sync with the entire Fiat 500e marketing program.

Ciao for now, darlings…time to go for a spin! 🙂

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Perfect Timing

From: Warby Parker
Date: 03/08/2014
Subject Line: Finally

03.06.2014 WarbyParker

 

One of the necessary requirements for an email marketing professional is to possess an almost religious dedication/obsession to sorting through the daily inbox. When part of the job is subscribing to every email retailer under the sun, “email fatigue” can start to set in, and it can take a lot more to us get “wowed” by any particular campaign…

We LOVE this effort from Warby Parker, which is notable for a few reasons:
1) The subject line is to the point (one word!) and compelling.
2) The awesome creative. With only 2 frames in the animation that rotate between images of a clock going from 2am to 3am, the file size is nice and light for speedier loading time. You can see the animation in effect here.
3) The timing is absolutely perfect… arriving 8:13am on a Saturday, this email was at the top of my inbox, and most likely of Warby Parker wearing hipsters everywhere.

Added bonus: make sure to check out this delightful infographic posted to the WP blog. How much fun must it be to work for their creative team???

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Creative Friends: Read This Now!

Stop what you are doing. 18 Things Highly Creative People Do Differently written by features editor Carolyn Gregoire of The Huffington Post is a must read for all creative peeps. Actually make that all peeps.

If you are short on time, and need the CliffsNotes:
1. They daydream.
2. They observe everything.
3. They work the hours that work for them.
4. They take time for solitude.
5. They turn life’s obstacles around.
6. They seek out new experiences.
7. They “fail up.”
8. They ask the big questions.
9. They people-watch.
10. They take risks.
11. They view all of life as an opportunity for self-expression.
12. They follow their true passions.
13. They get out of their own heads.
14. They lose track of the time.
15. They surround themselves with beauty.
16. They connect the dots.
17. They constantly shake things up.
18. They make time for mindfulness.

While I’d like to take the self validation route and think that I possess all of the above qualities (yeah, right), my #1 take-away from this article is to cut my kids a little more slack. Next time I find myself getting frustrated with them for getting side-tracked, I’ll remind myself they are just being the creative geniuses I know they truly are. 🙂

 

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Spring Forward With Code à la Mode!

Welcome to the Code à la Mode blog! Our aim is to help provide the world with sweetly coded email campaigns, and connect + collaborate with other email marketing geeks (“geeks” being a compliment, of course!)

With the spring equinox just around the corner,  retailers are reminding us that it is time for spring cleaning (yay!) The below emails help drive the point home…

From: Crate & Barrel
Date: 03/04/2014
Subject Line: The clean up.

03.04.2014 CB

This email from Crate & Barrel stands out in the inbox, as it is a departure from their usual templates and introduces some new fonts from the C&B repetoire. I like the use of the  grid layout which promotes  useful tips and the relevant products for spring cleaning.  Extra bonus points for the additional sub navigation with links relevant to all things organization related.

 

From: Rejuvenation
Date: 03/05/2014
Subject Line: See Our Spring Cleaning Must Haves: Porcelain Lighting, Cleaning Supplies and more!

03.03.2014 Rejuvenation

The headline of this email from Rejuvenation is Crisp, Clean and Ready for Spring… Just like the campaign itself!  Rejuvenation is employing a big trend being seen in email campaigns of late: stacked, numbered modules. (And pulling it off well, we might add). Hats off to the email creative  team at Rejuvenation for incorporating multiple images so seamlessly in this effort!

 

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