Welcome to the Code à la Mode blog! Our aim is to help provide the world with sweetly coded email campaigns, and connect + collaborate with other email marketing geeks (“geeks” being a compliment, of course!)
With the spring equinox just around the corner, retailers are reminding us that it is time for spring cleaning (yay!) The below emails help drive the point home…
From: Crate & Barrel
Subject Line: The clean up.
This email from Crate & Barrel stands out in the inbox, as it is a departure from their usual templates and introduces some new fonts from the C&B repetoire. I like the use of the grid layout which promotes useful tips and the relevant products for spring cleaning. Extra bonus points for the additional sub navigation with links relevant to all things organization related.
Subject Line: See Our Spring Cleaning Must Haves: Porcelain Lighting, Cleaning Supplies and more!
The headline of this email from Rejuvenation is Crisp, Clean and Ready for Spring… Just like the campaign itself! Rejuvenation is employing a big trend being seen in email campaigns of late: stacked, numbered modules. (And pulling it off well, we might add). Hats off to the email creative team at Rejuvenation for incorporating multiple images so seamlessly in this effort!