Spring Forward With Code à la Mode!

Welcome to the Code à la Mode blog! Our aim is to help provide the world with sweetly coded email campaigns, and connect + collaborate with other email marketing geeks (“geeks” being a compliment, of course!)

With the spring equinox just around the corner,  retailers are reminding us that it is time for spring cleaning (yay!) The below emails help drive the point home…

From: Crate & Barrel
Date: 03/04/2014
Subject Line: The clean up.

03.04.2014 CB

This email from Crate & Barrel stands out in the inbox, as it is a departure from their usual templates and introduces some new fonts from the C&B repetoire. I like the use of the  grid layout which promotes  useful tips and the relevant products for spring cleaning.  Extra bonus points for the additional sub navigation with links relevant to all things organization related.

 

From: Rejuvenation
Date: 03/05/2014
Subject Line: See Our Spring Cleaning Must Haves: Porcelain Lighting, Cleaning Supplies and more!

03.03.2014 Rejuvenation

The headline of this email from Rejuvenation is Crisp, Clean and Ready for Spring… Just like the campaign itself!  Rejuvenation is employing a big trend being seen in email campaigns of late: stacked, numbered modules. (And pulling it off well, we might add). Hats off to the email creative  team at Rejuvenation for incorporating multiple images so seamlessly in this effort!

 

Lyla Reinero

Lyla Reinero is a Creative Services veteran and Founder + Principal at Code à la Mode. Throughout her Digital Marketing career she has worn many hats including Developer, Designer, Account +Program + Traffic Manager, and award-winning Blogger for The Retail Email Blog. She loves getting into the mix with special clients, to help them meet their Creative, Marketing & Strategy goals. In her down time, Lyla enjoys shopping, cooking, enjoying the good life, and convincing anybody who will listen that her current locale of Pacifica, CA is the place to be!