For Restoration Hardware, it’s Not Easy Being Green

From: Restoration Hardware

06.15.2014 RH 206.15.2014 RH 1

Bad move Restoration Hardware… As greenies and digital marketing proponents, Code à la Mode cannot support the distribution of this collection of catalogs (which RH refers to as “Source Books”). They are weighing in at 17 pounds and measure more than 3″ thick! While there may be a market for designers and decorators who prefer to receive the hard copies, it would be better to have the delivery as “opt in”.

BTW, if you received one of these behemoths, and want to do the environment a favor, you can remove yourself from the mailing list here. For the love of the earth, PLEASE, help save the trees!

Lyla Reinero

Lyla Reinero is a Creative Services veteran and Founder + Principal at Code à la Mode. Throughout her Digital Marketing career she has worn many hats including Developer, Designer, Account +Program + Traffic Manager, and award-winning Blogger for The Retail Email Blog. She loves getting into the mix with special clients, to help them meet their Creative, Marketing & Strategy goals. In her down time, Lyla enjoys shopping, cooking, enjoying the good life, and convincing anybody who will listen that her current locale of Pacifica, CA is the place to be!