Happy 99th(!) Birthday Chuck Williams!

From: Williams-Sonoma
Date: 10/02/2014
Subject Line: Celebrate with Savings – 20% Off Select Cookware, Tools & More – In Stores & Online

10.02.2014 WS

This promotional email from Williams-Sonoma is in honor of their founder’s birthday. Chuck Williams is a true pioneer and is a legendary figure in the hospitality and retail industries. To read more about Chuck Williams’ life and the Williams-Sonoma legacy, go here. From contractor to hardware store owner to founder of a multi billion dollar high end retail chain, his life story (thus far!) is an amazing one. As a side note, I had the pleasure to take care of Mr. Williams a few times, back in my prior career in the restaurant industry at Fleur de Lys. I am pleased to report he was a very gracious and humble guest, and it was a true pleasure to serve him!

From: Williams-Sonoma
Date: 10/03/2014
Subject Line: Hello Sonoma! Join us for our Grand Opening Celebration!

10.03.2014 WS

In related news, the original Williams-Sonoma retail store in Sonoma is set to have its grand re-opening this weekend. Mr.Williams and the Williams-Sonoma team have much to celebrate!


Lyla Reinero

Lyla Reinero is a Creative Services veteran and Founder + Principal at Code à la Mode. Throughout her Digital Marketing career she has worn many hats including Developer, Designer, Account +Program + Traffic Manager, and award-winning Blogger for The Retail Email Blog. She loves getting into the mix with special clients, to help them meet their Creative, Marketing & Strategy goals. In her down time, Lyla enjoys shopping, cooking, enjoying the good life, and convincing anybody who will listen that her current locale of Pacifica, CA is the place to be!