Subject Line du Jour

October 3, 2014October 3, 2014 Lyla Reinero Mobile Optimization, Retail Email, Subject Lines

From: J. Crew
Date: 10/03/2014
Subject Line: Puppies!!!

J. Crew hit it out of the park with this subject line. Who could possibly resist Puppies!!!?

On another note, the J. Crew email creative team is doing nice work with their mobile optimized emails. This one renders prettily whether viewed on desktop, mobile or tablet, and features bold and brief headlines, short and sweet copy, and easily clickable CTAs (call-to-action).

Lyla Reinero

Lyla Reinero is a Creative Services veteran and Founder + Principal at Code à la Mode. Throughout her Digital Marketing career she has worn many hats including Developer, Designer, Account +Program + Traffic Manager, and award-winning Blogger for The Retail Email Blog. She loves getting into the mix with special clients, to help them meet their Creative, Marketing & Strategy goals. In her down time, Lyla enjoys shopping, cooking, enjoying the good life, and convincing anybody who will listen that her current locale of Pacifica, CA is the place to be!