Subject Line du Jour | Code à la Mode

From: Solestruck
Date: 11/05/2014
Subject Line: I’M NOT YOUR TYPE
Pre-header Text: And that’s just fine by me.

How could anybody not click open an email with a subject line as tempting as this?? Bonus points to the Solestruck team for providing pre-header text that pairs so well with the subject line. When viewing what’s in the inbox we see: I’M NOT YOUR TYPE And that’s just fine by me.

One coding recommendation from the Code à la Mode email team would be to provide alt text in the HTML files for the image slices in the hero, as subscribers with images turned off in their browsers will not get the primary messaging.

Lyla Reinero

Lyla Reinero is a Creative Services veteran and Founder + Principal at Code à la Mode. Throughout her Digital Marketing career she has worn many hats including Developer, Designer, Account +Program + Traffic Manager, and award-winning Blogger for The Retail Email Blog. She loves getting into the mix with special clients, to help them meet their Creative, Marketing & Strategy goals. In her down time, Lyla enjoys shopping, cooking, enjoying the good life, and convincing anybody who will listen that her current locale of Pacifica, CA is the place to be!