From: Lucero Olive Oil
Subject Line: Cold Hands: Warm Heart
Pre-header: Take Care Out There
This email from the fine folks at Lucero is just what we need to see! It is increasingly rare to find a retail email with barely a trace of promotional marketing. Smart move Lucero…marketing to the sick in bed with the flu segmentation! The headline reminds us to Take Care Out There, and for our household, the timing is perfect (4/5 have been down recently with the flu). We could all use a bowl of that tasty looking soup (with recipe) featured in the hero.
On a semi-related note, a recommendation to all our foodie friends out there: Lucero’s olive oils are some of the most delicious around, and can be ordered online here. As greenies and frequesnt online shoppers, we give them a ★ ★ ★ ★ ★ review for their perfect packaging for shipping… Everything is compostable!