Lucero Olive Oil Knows How to Warm Our ♥s

From: Lucero Olive Oil
Date: 01/15/2015
Subject Line: Cold Hands: Warm Heart
Pre-header: Take Care Out There

This email from the fine folks at Lucero is just what we need to see! It is increasingly rare to find a retail email with barely a trace of promotional marketing. Smart move Lucero…marketing to the sick in bed with the flu segmentation! The headline reminds us to Take Care Out There, and for our household, the timing is perfect (4/5 have been down recently with the flu). We could all use a bowl of that tasty looking soup (with recipe) featured in the hero.

On a semi-related note, a recommendation to all our foodie friends out there: Lucero’s olive oils are some of the most delicious around, and can be ordered online here. As greenies and frequesnt online shoppers, we give them a ★ ★ ★ ★ ★ review for their perfect packaging for shipping… Everything is compostable!

Lyla Reinero

Lyla Reinero is a Creative Services veteran and Founder + Principal at Code à la Mode. Throughout her Digital Marketing career she has worn many hats including Developer, Designer, Account +Program + Traffic Manager, and award-winning Blogger for The Retail Email Blog. She loves getting into the mix with special clients, to help them meet their Creative, Marketing & Strategy goals. In her down time, Lyla enjoys shopping, cooking, enjoying the good life, and convincing anybody who will listen that her current locale of Pacifica, CA is the place to be!