So, You Want to Learn HTML?

Learning how to code HTML (ahem!) almost 10 years ago, without a doubt, changed my life for the better. It provided an opportunity to change careers in a completely new direction, shortly after my first child was born. Previously, I was the Sommelier + Maitre’d of a 4-star rated restaurant, a job that I loved, and in which I excelled. However, as I quickly discovered after returning from my maternity leave, trying to maintain the long hours required with restaurant management, along with the demands of a newborn did not make for a happy family life. I was most fortunate that my brother encouraged me to take a course in HTML. I remember being terrified, and had serious doubts that I could learn coding, but my awesome brother assured me that “any half-way smart person” could learn it…so that’s what I did!

There are many great books out there, and I got my start by reading Beginning Web Programming with HTML, XHTML, and CSS (now in 2nd Edition) by Jon Duckett, and enrolling in a 2 day intensive HTML course at LearnIt!, a San Francisco Bay Area based outfit, that now also offers Live Online Training. As luck would have it, the previously mentioned awesome brother was launching a boutique Email Creative Services agency, and I was able to hit the ground running with immediate part-time contract work, which enabled me to stay home with my baby daughter. Regardless of what a person does with their acquired HTML skills, it can be used across a wide array of career paths from Coding and Graphic Design, to Marketing and Advertising.

Below, are a few additional industry respected resources for learning about HTML, and Email Marketing:

Once you are feeling confident of your coding chops, and you are ready for some work, here are a few reputable places to find freelance gigs:

And a few useful tools for once you are more established in the Email Marketing world:

  • eDataSource (the perfect tool for mining data and analytics from the competition)
  • Litmus (a must have tool to ensure your emails are rendering and looking pretty across multiple platforms and devices)

Good luck HTML students, and potential future Code à la Mode coders! 🙂

Lyla Reinero

Lyla Reinero is a Creative Services veteran and Founder + Principal at Code à la Mode. Throughout her Digital Marketing career she has worn many hats including Developer, Designer, Account +Program + Traffic Manager, and award-winning Blogger for The Retail Email Blog. She loves getting into the mix with special clients, to help them meet their Creative, Marketing & Strategy goals. In her down time, Lyla enjoys shopping, cooking, enjoying the good life, and convincing anybody who will listen that her current locale of Pacifica, CA is the place to be!