Subject Line: The North Face Backpacks – Always There For You
This email is so much fun from top to bottom! The Moosejaw standard gummy worms in the header sets the tone for the email. I adore the drawings with each backpack; they help to give each item its own story, draw attention and just make it all-around fun! I have to say my favorite was the garden gnomes. Next we get to the secondary message — a zebra in socks? How cute and unique is that, amirite? Then they finish it off with their standard social media footer which I have loved since the first time I saw it: “Check us out. Or don’t.” You know, no pressure. If you take a closer look at the small print you’ll find gems like the links “How’s my hair?” and “A picture of a giraffe.” Also in the legal footer, ”If someone forwarded you this email and you don’t absolutely hate it…” Nice job, Moosejaw — keep the smiles coming!