From: Banana Republic
Subject Line: Don’t miss out on your special offer!
I love emails that tell a story or put you in a setting outside of the ordinary. When I opened this gem from Banana Republic I was immediately transported to another country and into the sketchbook of a clothing designer! The use of photographs, designer sketches and hand-drawn lettering really brought this email to life. If I had seen those blue pants on a shelf at the store I would have walked right by them — but now, seeing them in the context of a chic foreign world they mean so much more to me. I simultaneously see these products in a whole new light AND want to take a trip to France. My only suggestion would be to add the same tone to the copy and subject line.