From: Tiny Prints
Subject Line: Etiquette Tips: What to Send When + Get Free Shipping
I was immediately smitten with this design — the flow, the treatment with the numbers, the overlapping images… But when I saw the significance of the numbers, I was in LOVE. This email provided insightful information about the proper etiquette for when to send thank you notes, invitations and announcements. How cool is that! I want to file this email away and keep it for future reference. How can other companies add value similarly? A home decor store could give tips on arranging items on a shelf. A clothing retailer could share secrets about popular color pairings for accessorizing. In short, impart some wisdom to further your relationship with your subscribers.