This retention email from Bath & Body Works was fun! The animated gif grabbed my attention right away. The theme was cute with the product playing hide-and-seek (peek-a-boo) and asking “Where’d you go?” The call to action in the heart with the wording “Let’s Play!” was a nice touch. My only suggestion — I could always use a little more incentive (eh-hem, a discount, or at least some enticing new products to check out) to get me to click through. Overall, nicely done!
From: Bath & Body Works
Subject Line: Something’s missing.
See the animation.