JibJab is scoring some major design points! Their emails are always sure to grab your attention by including your photo in a hilarious setting and/or using fun animated gifs. This email in particular went the extra mile.
Subject Line: The Halloween Collection is Here
See it in Motion
I love their use of graphics from top to bottom. The animated flying bats, JibJab logo in the glowing full moon, haunted house, night sky backdrop, and spooky graveyard all give this email a very fun and unified look. All of the videos are tied together, each appearing inside a window of the haunted house. The animated gifs really grab your attention and set the tone. I especially like that each animation is unique – from dancing characters to flicking film, swaying monsters and a spooky glow. The borders around each call to action are also a nice touch. They even did a fantastic job optimizing this email for disabled images by using HTML text. Love, love, love this email. Happy Halloween, JibJab!