There are so many holidays that people don’t know about that can really make a fun promotion. Until recently, who knew there was a National Siblings Day? And how many people had heard “May the 4th be with you?” Thanks to social media and promotions, many of these uncommonly known holidays are being brought to light. My suggestion: browse through the list of upcoming uncommon holidays and use them to your advantage! Here are 2 emails that did just that.
Subject Line: Happy National Color Day!
Michael’s sheds light on National Color Day in this email. The design receives an A+ in my book! I love the incorporation of the coloring page doodles throughout the design. It has just the right amount to support the theme but not be overwhelming. They chose to color some of the doodles and leave some black-and-white to add to the staggered effect. The love continues with the stylized headlines, flag graphics, colorful borders, angled & staggered products, ripped page edges, and call to actions that pop! The sections are nicely separated but still all work together to support the theme. They even included a video at the bottom. Someone clearly had a lot of fun with this one and it shows. Awesome job!
From: Cheesecake Factory Greetings
Subject Line: , Did Someone Say Pumpkin Cheesecake?
This email from The Cheesecake Factory is about National Pumpkin Cheesecake Day. Who knew?? What a great excuse to send a giant picture of a delicious slice of cheesecake to make subscribers’ collective mouths water. They get people involved by announcing a Twitter chat, creating hashtags, and offering a contest. The design isn’t bad but the image could be a little more interesting and the headline could look better in a more appealing font. The call out for Twitter chat and the hashtags get a little lost and don’t really highlight an incentive for people to get involved. It might work better in its own section and with revised copy. There also seems to have been a mishap including my name in the subject line. Lastly, it would be better to have the “trouble viewing this email” link in the preheader (instead of the footer) to make it easier for subscribers to find.