If there’s anything Facebook has taught us, it’s that people love personality surveys. So why not create your own? Make a quiz that determines the subscriber’s personal style. Then offer product suggestions based on their results! Tip: Don’t forget to make your survey answers images, like in the popular Facebook quizzes. Finally, include a button to allow the subscribers to share their results on Facebook. Well, aren’t you just #trendy?
Subject Line: Have You Used Your Coupon?
See the full email
Here’s the email that inspired the idea. Michael’s included a sub message where viewers could see their “tree profile.” By clicking on which tree they liked best, they’re given an explanation of their personality type and offered DIY projects and items that fit their taste. Pretty cool. Here is the landing page for the top/right tree.