From: American Eagle Outfitters
Subject Line: Last day! Buy shorts & we’ll plant trees.
This past week has been Earth Day emails GALORE. Most of them were, in a word, meh. However, this one really stood out to me. First off, they promote a pretty sweet deal: Buy One Get One TREE. In other words, buy a pair of shorts and they’ll plant a tree! How cool is that??! The design of this email really hit it out of the park as well. I love the recycled paper look they went with. The infographics are also a fun touch. It tells you all about the importance of trees in an easy to digest manner. The incorporation of graphics and minimal copy keep it from becoming overwhelming. Even though the email is two-toned in color, the sections are well divided and balanced. Awesome job!