Slime Bracket Hero

An Email Oozing with Engagement

From: Michaels
Date: 3/28/17
Subject Line: 1 Day Only! 20% Off Your ENTIRE Purchase
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Michaels large crop  Michaels Slime Bracket

While sports fans are glued to their basketball brackets, Michaels has started a bracket of their own — for SLIME! If you’re a parent, you’re probably aware of the latest craze sweeping the kid nation: homemade slime. One of the key ingredients is Elmer’s glue and it has been flying off the shelves like hot cakes.

Michaels jumped at the opportunity to announce that their 1 Gallon bottle is back in stock and to call attention to their “slime bracket” where you can vote on your favorite DIY blobby creation! Are you more of a shimmery mermaid fan or a gooey zombie brain type? The email encourages you to hop over to Michaels’ Facebook page where you’ll find images of the different varieties teamed up against each other. Vote for your favorite and see if it makes it to the next round. What a great way to spark interest and get people involved with your social network! The email includes product images of the googly eyes, beads and pom-poms needed to create a few of the slimes from the bracket. All the gooey options are sure to inspire new ideas and encourage you to shop where you know ingredients will be available.

Michaels did, however, miss an opportunity by not linking the products. I (along with other Facebook commenters) would have liked to see full ingredient lists for each creation along with measurements. Finally, I wish the email didn’t go on to cover Morph and Easter products; it felt like too much crammed into one email. If they were mentioned as a small sub-message it wouldn’t be so bad, but they took up half of the email.

Overall, this strategy is a fun way to inspire people to shop while encouraging social engagement.

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Easter Hunt Hero

This Easter: Hunt for Savings!

From: Mark & Graham
Date: 3/27/17
Subject Line: New eggs have been hidden! Join the hunt for special treats!

Mark and Graham

Mark & Graham came up with a clever way to get into the Easter spirit while encouraging people to browse their website. Here’s the deal: Any product with an Easter egg graphic by it is 20% off! The play on words are just too fun — like the holiday, you must go “hunting for eggs” and place them in your “basket” to claim your reward! Even businesses that don’t sell Easter products can use this concept to celebrate the season.

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Rejuvenation Hero

The Beauty of a Zoom

From: Rejuvenation
Date: 3/24/17
Subject Line: LAST CHANCE! FREE SHIPPING + bath makeover inspiration

From: Rejuvenation
Date: 3/22/17
Subject Line: Don’t miss out! Free Shipping on your first order!

From: Rejuvenation
Date: 3/20/17
Subject Line: We’re treating you to Complimentary Shipping on your next order

Rejuvenation   Rejuvenation   Rejuvenation

These emails by Rejuvenation are the new evolution of design. Two major staples of my methods include: 1) creating flow by staggering products and 2) not overwhelming layouts with too many products. These email do neither, so WHY would I find these emails so aesthetically pleasing? The answer is in the photo zooms! If you tried this layout with photos of a typical shooting distance, it would become overwhelmingly cluttered; your eye wouldn’t know where to look and your brain would have trouble processing every element before you got bored and moved on to the next email. The zooms, however, add a clear and beautiful level of detail that are simplistic and easy to digest. Each image leaves you wanting more. The angles that the photos were taken at are also important; if each photo was shot head-on, it would become stale and lack movement. However, Rejuvenation cropped each image to add balance and interest to a layout that would otherwise be devoid of flow. I also love how each design has its own color scheme; every image coordinates with the hero perfectly.

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