Rejuvenation Hero

The Beauty of a Zoom

From: Rejuvenation
Date: 3/24/17
Subject Line: LAST CHANCE! FREE SHIPPING + bath makeover inspiration

From: Rejuvenation
Date: 3/22/17
Subject Line: Don’t miss out! Free Shipping on your first order!

From: Rejuvenation
Date: 3/20/17
Subject Line: We’re treating you to Complimentary Shipping on your next order

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These emails by Rejuvenation are the new evolution of design. Two major staples of my methods include: 1) creating flow by staggering products and 2) not overwhelming layouts with too many products. These email do neither, so WHY would I find these emails so aesthetically pleasing? The answer is in the photo zooms! If you tried this layout with photos of a typical shooting distance, it would become overwhelmingly cluttered; your eye wouldn’t know where to look and your brain would have trouble processing every element before you got bored and moved on to the next email. The zooms, however, add a clear and beautiful level of detail that are simplistic and easy to digest. Each image leaves you wanting more. The angles that the photos were taken at are also important; if each photo was shot head-on, it would become stale and lack movement. However, Rejuvenation cropped each image to add balance and interest to a layout that would otherwise be devoid of flow. I also love how each design has its own color scheme; every image coordinates with the hero perfectly.