Code à la Mode
  • Blog
  • Contact Us
  • Code à la Mode

Month: August 2018

Shop the Look hero

Shop the Look

August 30, 2018 Amy Hamilton

 

Shop the Look Email shorter Shop the Look Landing Shop the Look products

Times are changing and to stay on top, so must we. Clothing subscriptions like Stitch Fix are taking over by popular demand. It changes the way we shop. Rather than taking the time to put together all the elements of an outfit, that work is done for you and sent to your doorstep.

While aerie may not be a blind subscription, they are dipping their toe into the water by offering the option to Shop the Look, rather than individual items. It makes shopping quicker and nearly effortless. And when they say “Shop the Look,” man do they mean it – everything from head to toe, accessories and what’s underneath! When you click on the look, you are taken to a page (mobile) or pop-up (computer) with all of the items. From there you can uncheck the products you don’t want and select your sizes & colors all in one spot.

I could see this being taken a step further by having shoppers create an account, specifying their favorite colors, styles and size. That way the looks can be sorted by relevancy and sizes & colors pre-filled based on each user’s preferences.

From: aerie
Date: 8/04/18
Subject Line: All new! For simply amazing you.

Unfortunately, the landing page is #winning here more than the email. While the email has the call-to-action “SHOP NEW LOOKS WE LOVE,” I feel that they missed the opportunity to make this feature sing! It’s hidden below the fold, below a link to Shop New Arrivals AND under a sale headline. This email lacks focus. I look forward to seeing aerie highlight this new way to shop in future emails!

Read More

Recent Posts

  • Stand Together, 6 Feet Apart
  • An Email Worth Scrolling For
  • Start the New Year Off Right
  • A Clickable & Responsive Background Image
  • Year In Review Email

Recent Comments

    Archives

    • March 2020
    • February 2020
    • January 2020
    • January 2019
    • December 2018
    • October 2018
    • September 2018
    • August 2018
    • May 2018
    • November 2017
    • October 2017
    • August 2017
    • May 2017
    • March 2017
    • January 2017
    • December 2016
    • September 2016
    • August 2016
    • July 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • May 2015
    • January 2015
    • November 2014
    • October 2014
    • June 2014
    • May 2014
    • March 2014

    Categories

    • Animation
    • Catalogs
    • Code à la Mode
    • Coding
    • Copy
    • Creative
    • Email
    • HTML
    • Inbox
    • Infographic
    • Marketing
    • Mobile Optimization
    • Reading Material
    • Responsive Coding
    • Retail Email
    • Sale Messaging
    • Special Characters
    • Strategy
    • Subject Lines
    • Uncategorized
    • Unsubscribe
    Code à la Mode All rights reserved. Theme by Colorlib Powered by WordPress