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Interactive Email?! 😱🤯

From: Ulta Beauty
Date: 11/29/18
Subject Line: 🌙 Your All-Nighter Shopping Pass is here + Bonus Points

Ulta email  Ulta interactivity

Just when I think I know everything that’s possible with email, something new gets thrown into the mix! Ulta surprised me when I clicked on an image of a gift (to “unwrap” my savings), expecting it to open a web browser. Instead, it swapped the image of the present, revealing my deal within the email! From what I can deduct, they were able to pull this off using the company LiveClicker. It definitely threw me for a loop. I love the instant gratification of seeing my reward right away and the clutter-free lack of a pop-up. I hope to see this more in emails! Ulta also did a great job enticing me to click on the gift by animating it. Not to mention it’s packed with custom relevant content: my name in multiple locations (including a headline with fancy font), rewards balance, membership number and local store information. Nicely done!

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