Perfect Timing

From: Warby Parker
Date: 03/08/2014
Subject Line: Finally

03.06.2014 WarbyParker


One of the necessary requirements for an email marketing professional is to possess an almost religious dedication/obsession to sorting through the daily inbox. When part of the job is subscribing to every email retailer under the sun, “email fatigue” can start to set in, and it can take a lot more to us get “wowed” by any particular campaign…

We LOVE this effort from Warby Parker, which is notable for a few reasons:
1) The subject line is to the point (one word!) and compelling.
2) The awesome creative. With only 2 frames in the animation that rotate between images of a clock going from 2am to 3am, the file size is nice and light for speedier loading time. You can see the animation in effect here.
3) The timing is absolutely perfect… arriving 8:13am on a Saturday, this email was at the top of my inbox, and most likely of Warby Parker wearing hipsters everywhere.

Added bonus: make sure to check out this delightful infographic posted to the WP blog. How much fun must it be to work for their creative team???

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Spring Forward With Code à la Mode!

Welcome to the Code à la Mode blog! Our aim is to help provide the world with sweetly coded email campaigns, and connect + collaborate with other email marketing geeks (“geeks” being a compliment, of course!)

With the spring equinox just around the corner,  retailers are reminding us that it is time for spring cleaning (yay!) The below emails help drive the point home…

From: Crate & Barrel
Date: 03/04/2014
Subject Line: The clean up.

03.04.2014 CB

This email from Crate & Barrel stands out in the inbox, as it is a departure from their usual templates and introduces some new fonts from the C&B repetoire. I like the use of the  grid layout which promotes  useful tips and the relevant products for spring cleaning.  Extra bonus points for the additional sub navigation with links relevant to all things organization related.


From: Rejuvenation
Date: 03/05/2014
Subject Line: See Our Spring Cleaning Must Haves: Porcelain Lighting, Cleaning Supplies and more!

03.03.2014 Rejuvenation

The headline of this email from Rejuvenation is Crisp, Clean and Ready for Spring… Just like the campaign itself!  Rejuvenation is employing a big trend being seen in email campaigns of late: stacked, numbered modules. (And pulling it off well, we might add). Hats off to the email creative  team at Rejuvenation for incorporating multiple images so seamlessly in this effort!


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