Right On, Target

I’ve noticed two things that Target is doing nicely. First, they have been selecting products that coordinate in color for their sections. For example, in this email all the decor is teal, the electronics are silver, etc. Doing this makes the groupings aesthetically pleasing, feel as if they belong together, and helps to define the sections. Even the products in the recovery module are coordinated in Target’s signature red.

Second, is their use of responsive coding, which best optimizes rendering for desktop vs. mobile. On a computer the email is significantly wider, with the hero image to the left and it’s related links to the right. Whereas on a mobile device the sections stack vertically. This makes the text and images larger on a small screen, therefore, easier to read and click.

From: Target
Date: 8/22/15
Subject Line: Psst! Save 30% on kids’ clothing. Ends today.

On a computer:
Target Computer

On a mobile device:
Target Mobile

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