This summer is brought to you by: FUN SQUIGGLIES! The addition of hand-drawn curvy lines add a bit of fun hipster flare to these emails. Let’s take a look:
Subject Line: Samsung S7/S7 Edge 🙌
Casetify uses these graphic elements to fill negative space, break the grid, and create flow. They help give this email a colorful 80s throwback vibe.
Subject Line: Ready for summer?
This email just screams fun (and, wait, is that a pile of topless girls?). Take away the graphics and you have a fairly basic design, but the addition of the curved, squiggly lines add a punch of impact. They make the design carefree and playful.
From: Forever 21
Subject Line: All I do is swim swim swim
Forever 21 has a minimal use of the graphics in their email, but it still does the trick. The little waves below the headline set a fun tone that really supports their theme: pool party.
Overall, I’d say this type of treatment is a great way to reach out to the millennial crowd when you’re going for a whimsical feel.