Code à la Mode
  • Blog
  • Contact Us
  • Code à la Mode

adding value

Adding Value hero

Adding Value this Holiday

December 21, 2018 Amy Hamilton

Other than sales and shipping deals, what are you doing to go above and beyond for your customers this holiday season? Build your relationship and subscriber base by showing them you care. What can you offer that your competitors aren’t? Here are a few retailers that added value to their holiday campaigns.

From: Starbucks
Date: 12/19/18
Subject Line: We know yule love this

Starbucks email  Starbucks message

Starbucks shared their holiday playlist. I would like to say that it was free, but unfortunately it required a Spotify account. It’s still a fun and unique way to spread some holiday cheer and set the tone for your brand. Although it wasn’t free, you could still view the song list — allowing you to hunt down the songs elsewhere.

From: Mark and Graham
Date: 12/19/18
Subject Line: 🎉 Holiday Cutoff Extended! FINAL HOURS To Order Personalized Gifts

Mark and Graham email  Mark and Graham message

Mark and Graham reminded subscribers that all orders come with free gift wrapping. Sometimes it’s the small things. Other retailers might charge $5 and up for gift wrapping. That might be enough to sway me to make a purchase for my out-of-town relatives.

From: Williams-Sonoma
Date: 12/11/18
Subject Line: FINAL HOURS! 25% Off Holiday Cookware Event – All-Clad, Le Creuset, Calphalon & More

Williams-Sonoma email  Williams-Sonoma message

Williams-Sonoma sent emails containing recipes as part of their “Cookie Countdown to Christmas” promotion. What a fun and easy way to keep people interested! I am personally always looking for new Christmas cookies to test, so you can be sure I was consistently scrolling to see what each day offered.

From: west elm
Date: 12/20/18
Subject Line: Here’s to your home: 20% off expertly-crafted furniture + decor!

West Elm email  West Elm message

West Elm provided various tips to make your holiday merry. The link sends you to their blog where you can find everything from recipes and free download-ables to decorating tips and gift guides. There was so much good content in there! I wish the email message had been updated regularly to reflect the most recent post. I feel like a lot of people might have missed out by not clicking on the generic text.

From: Urban Outfitters
Date: 12/10/18
Subject Line: DEAL OF THE DAY: up to 50% OFF our fave gifts 🎁 →

Urban Outfitters email  Urban Outfitters message

Urban Outfitters offered 25 days of rewards. They included giveaways such as cameras, concert tickets, a beauty bundle and a PlayStation 4. To enter: download the app, create an account and sign up for (free) UO Rewards. It’s a lengthy process if you don’t already have the app or an account, but the rewards might be worth it to you.

Next holiday season, don’t forget to spread a little cheer and make yourself stand out. It doesn’t have to cost you anything — it can be as simple as a free download or recipe. It will show your appreciation, keep your subscribers engaged and may even help grow your list. Happy Holidays!

Read More

Recent Posts

  • Stand Together, 6 Feet Apart
  • An Email Worth Scrolling For
  • Start the New Year Off Right
  • A Clickable & Responsive Background Image
  • Year In Review Email

Recent Comments

    Archives

    • March 2020
    • February 2020
    • January 2020
    • January 2019
    • December 2018
    • October 2018
    • September 2018
    • August 2018
    • May 2018
    • November 2017
    • October 2017
    • August 2017
    • May 2017
    • March 2017
    • January 2017
    • December 2016
    • September 2016
    • August 2016
    • July 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • May 2015
    • January 2015
    • November 2014
    • October 2014
    • June 2014
    • May 2014
    • March 2014

    Categories

    • Animation
    • Catalogs
    • Code à la Mode
    • Coding
    • Copy
    • Creative
    • Email
    • HTML
    • Inbox
    • Infographic
    • Marketing
    • Mobile Optimization
    • Reading Material
    • Responsive Coding
    • Retail Email
    • Sale Messaging
    • Special Characters
    • Strategy
    • Subject Lines
    • Uncategorized
    • Unsubscribe
    Code à la Mode All rights reserved. Theme by Colorlib Powered by WordPress