I loved the ingenious way Moosejaw encouraged customers to sign up for text alerts. In their email, they offer a service to “escape the awkward dinner this holiday.” You choose the time and they’ll text you an excuse to get you out of Thanksgiving! At the bottom of the form they ask you if you’d be interested in receiving future text alerts. The selection of excuses are hilariously written and are sure to provoke a laugh. Check them out below!