Subject Line: Our new models are CUTE.
This email from Anthropologie is, in a word, adorable. They’re promoting winter clothing for adults by modeling them on children. The photos are such an attention grabber. Seeing these sweet smiling kids draped in outerwear really puts “warm and cozy” in winter. I love the addition of the handwritten copy and graphics on each photo — it goes perfectly with the theme, adds interest, and draws your eye with the use of arrows and lines. The design itself is simple, maybe a little too simple (all info is stacked vertically), but the “awwwww” factor is enough to keep you scrolling. The copy is well written, with commentary from each kid on their photographs: “gonna build a fort with this, brb.” I have to agree with the preheader on this one — this is pretty much the definition of adorbs.