Learning how to code HTML (ahem!) almost 10 years ago, without a doubt, changed my life for the better. It provided an opportunity to change careers in a completely new direction, shortly after my first child was born. Previously, I was the Sommelier + Maitre’d of a 4-star rated restaurant, a job that I loved, and in which I excelled. However, as I quickly discovered after returning from my maternity leave, trying to maintain the long hours required with restaurant management, along with the demands of a newborn did not make for a happy family life. I was most fortunate that my brother encouraged me to take a course in HTML. I remember being terrified, and had serious doubts that I could learn coding, but my awesome brother assured me that “any half-way smart person” could learn it…so that’s what I did!
There are many great books out there, and I got my start by reading Beginning Web Programming with HTML, XHTML, and CSS (now in 2nd Edition) by Jon Duckett, and enrolling in a 2 day intensive HTML course at LearnIt!, a San Francisco Bay Area based outfit, that now also offers Live Online Training. As luck would have it, the previously mentioned awesome brother was launching a boutique Email Creative Services agency, and I was able to hit the ground running with immediate part-time contract work, which enabled me to stay home with my baby daughter. Regardless of what a person does with their acquired HTML skills, it can be used across a wide array of career paths from Coding and Graphic Design, to Marketing and Advertising.
Below, are a few additional industry respected resources for learning about HTML, and Email Marketing:
Once you are feeling confident of your coding chops, and you are ready for some work, here are a few reputable places to find freelance gigs:
And a few useful tools for once you are more established in the Email Marketing world:
- eDataSource (the perfect tool for mining data and analytics from the competition)
- Litmus (a must have tool to ensure your emails are rendering and looking pretty across multiple platforms and devices)
Good luck HTML students, and potential future Code à la Mode coders! 🙂