For Fiat, Orange is the New Green

From: Fiat
Date: 03/24/2014
Subject Line: Welcome to the FIAT® family.

03.24.2014 Fiat

 

Rarely is the Code à la Mode team moved to blog about something that arrives in an actual old school mailbox. However, this little gem from FIAT is so clever, that we feel compelled to make an exception (plus, there is no way that the same physical content could have been delivered via email or other digital format).

Here are a few things to love about this direct mail piece:
1) The color. Orange is the signature color for the Fiat 500e – the bright color makes their cars stand out on the road, and this piece of mail “pop” in comparison to all the usual junk in the mailbox. Keeping with the color theme, the packaging contains a thank you card imbedded with poppy seeds, the California state flower*.
2) The copy. It is short, sweet, and kinda sexy. You’ve joined a family with fashionable taste… makes one feel like a part of the in crowd. The brief set of resources listed in the handy reference guide (which will go in the glove box) are a nice additional touch.
3) The eco-friendly packaging (just like the Fiat 500e itself!). Naturally, the envelope and contents are printed on recycled/compostable paper.

*Note: for the time being, the 500e is available ONLY in California.

In short, everything about this Thank You card is perfectly in sync with the entire Fiat 500e marketing program.

Ciao for now, darlings…time to go for a spin! 🙂

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Creative Friends: Read This Now!

Stop what you are doing. 18 Things Highly Creative People Do Differently written by features editor Carolyn Gregoire of The Huffington Post is a must read for all creative peeps. Actually make that all peeps.

If you are short on time, and need the CliffsNotes:
1. They daydream.
2. They observe everything.
3. They work the hours that work for them.
4. They take time for solitude.
5. They turn life’s obstacles around.
6. They seek out new experiences.
7. They “fail up.”
8. They ask the big questions.
9. They people-watch.
10. They take risks.
11. They view all of life as an opportunity for self-expression.
12. They follow their true passions.
13. They get out of their own heads.
14. They lose track of the time.
15. They surround themselves with beauty.
16. They connect the dots.
17. They constantly shake things up.
18. They make time for mindfulness.

While I’d like to take the self validation route and think that I possess all of the above qualities (yeah, right), my #1 take-away from this article is to cut my kids a little more slack. Next time I find myself getting frustrated with them for getting side-tracked, I’ll remind myself they are just being the creative geniuses I know they truly are. 🙂

 

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