Code à la Mode
  • Blog
  • Contact Us
  • Code à la Mode

demographic

Starbucks hero

Compelling Content

October 22, 2018 Amy Hamilton

From: Starbucks
Date: 8/24/18
Subject Line: College students are obsessed with these five drinks

Starbucks Email

Starbucks sent out this email informing subscribers which drinks are most popular based on location demographic. I was personally intrigued to know how tastes varied across the country. It’s a fun and interesting concept that could be applied to other types of retailers.

While it was the content that drove my interest in this email, some elements of the design are nice as well. Starbucks narrows their focus on popular drinks among college students. To keep with the casual college vibe, they use photography that resembles something you’d see on Instagram, rather than in a studio. The pictures are also taped to the email adding to the theme, interest and color. Staggering the photos gives it nice flow and balance.

There are a few things I would change, however. While I do like that the hero looks like it’s in a college stadium, it is rather large, pushing everything (including the headline) below the fold. The call-to-action is also at the very bottom of the email. I have a couple ideas about how to give this email more click-appeal. 1) Below each demographic, add a line saying “Would you try this?” [yes] [no] and display the live (percentage) results in the email. 2) Add a CTA to each drink: “Order online for pickup.”

Overall, I found this content interesting to read.

Read More

Recent Posts

  • Stand Together, 6 Feet Apart
  • An Email Worth Scrolling For
  • Start the New Year Off Right
  • A Clickable & Responsive Background Image
  • Year In Review Email

Recent Comments

    Archives

    • March 2020
    • February 2020
    • January 2020
    • January 2019
    • December 2018
    • October 2018
    • September 2018
    • August 2018
    • May 2018
    • November 2017
    • October 2017
    • August 2017
    • May 2017
    • March 2017
    • January 2017
    • December 2016
    • September 2016
    • August 2016
    • July 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • May 2015
    • January 2015
    • November 2014
    • October 2014
    • June 2014
    • May 2014
    • March 2014

    Categories

    • Animation
    • Catalogs
    • Code à la Mode
    • Coding
    • Copy
    • Creative
    • Email
    • HTML
    • Inbox
    • Infographic
    • Marketing
    • Mobile Optimization
    • Reading Material
    • Responsive Coding
    • Retail Email
    • Sale Messaging
    • Special Characters
    • Strategy
    • Subject Lines
    • Uncategorized
    • Unsubscribe
    Code à la Mode All rights reserved. Theme by Colorlib Powered by WordPress