Trending Graphics on Point

September 8, 2016 Amy Hamilton

This summer is brought to you by: FUN SQUIGGLIES! The addition of hand-drawn curvy lines add a bit of fun hipster flare to these emails. Let’s take a look:

From: Casetify
Date: 7/10/16
Subject Line: Samsung S7/S7 Edge 🙌

Casetify uses these graphic elements to fill negative space, break the grid, and create flow. They help give this email a colorful 80s throwback vibe.

From: UrbanOutfitters.com
Date: 5/29/16
Subject Line: Ready for summer?

This email just screams fun (and, wait, is that a pile of topless girls?). Take away the graphics and you have a fairly basic design, but the addition of the curved, squiggly lines add a punch of impact. They make the design carefree and playful.

From: Forever 21
Date: 7/19/16
Subject Line: All I do is swim swim swim

Forever 21 has a minimal use of the graphics in their email, but it still does the trick. The little waves below the headline set a fun tone that really supports their theme: pool party.

Overall, I’d say this type of treatment is a great way to reach out to the millennial crowd when you’re going for a whimsical feel.

An Eye Catching Retention Email

September 10, 2015 Amy Hamilton

This retention email from Bath & Body Works was fun! The animated gif grabbed my attention right away. The theme was cute with the product playing hide-and-seek (peek-a-boo) and asking “Where’d you go?” The call to action in the heart with the wording “Let’s Play!” was a nice touch. My only suggestion — I could always use a little more incentive (eh-hem, a discount, or at least some enticing new products to check out) to get me to click through. Overall, nicely done!

From: Bath & Body Works
Date: 8/31/15
Subject Line: Something’s missing.
See the animation.

Standing Out in the Crowd

August 20, 2015 Amy Hamilton

Sometimes the inbox can get pretty cut & dry with the same design formats regurgitated again and again. If you don’t work to set yourself apart, your email could get lost in the sea of messages. Here are a few designs that were really fun and attention grabbing.

From: UncommonGoods
Date: 8/17/15
Subject Line: Decor Envy

The hand drawn elements that support each product really make this email special. While some of the products may have gotten a bit lost in the drawings, it definitely got my attention and I took the time to find each item.

From: Tiny Prints
Date: 8/16/15
Subject Line: A Theme Come True! Plus, 25% Off Sitewide

This email drew me in right away with its bright complimentary colors and the invitation turned rocket ship. The fun continues with textured backgrounds separating each section and little side messages with arrows.

From: Banana Republic
Date: 8/15/15
Subject Line: You’ve never seen shirts like these

I love the hand-written notes and the arrows pointing out specific design elements. The thumb tacks, curled up corners, shadows and layers help give this email a fun bulletin board feel.

Love Email Humor. Or Don’t.

August 6, 2015 Amy Hamilton

From: Moosejaw
Date: 7/31/2015
Subject Line: The North Face Backpacks – Always There For You

This email is so much fun from top to bottom! The Moosejaw standard gummy worms in the header sets the tone for the email. I adore the drawings with each backpack; they help to give each item its own story, draw attention and just make it all-around fun! I have to say my favorite was the garden gnomes. Next we get to the secondary message — a zebra in socks? How cute and unique is that, amirite? Then they finish it off with their standard social media footer which I have loved since the first time I saw it: “Check us out. Or don’t.” You know, no pressure. If you take a closer look at the small print you’ll find gems like the links “How’s my hair?” and “A picture of a giraffe.” Also in the legal footer, ”If someone forwarded you this email and you don’t absolutely hate it…” Nice job, Moosejaw — keep the smiles coming!