Retention Email Hero

An Eye Catching Retention Email

This retention email from Bath & Body Works was fun! The animated gif grabbed my attention right away. The theme was cute with the product playing hide-and-seek (peek-a-boo) and asking “Where’d you go?” The call to action in the heart with the wording “Let’s Play!” was a nice touch. My only suggestion — I could always use a little more incentive (eh-hem, a discount, or at least some enticing new products to check out) to get me to click through. Overall, nicely done!

From: Bath & Body Works
Date: 8/31/15
Subject Line: Something’s missing.
See the animation.

Bath and Body Works

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Standing Out in the Crowd

Sometimes the inbox can get pretty cut & dry with the same design formats regurgitated again and again. If you don’t work to set yourself apart, your email could get lost in the sea of messages. Here are a few designs that were really fun and attention grabbing.

From: UncommonGoods
Date: 8/17/15
Subject Line: Decor Envy

The hand drawn elements that support each product really make this email special. While some of the products may have gotten a bit lost in the drawings, it definitely got my attention and I took the time to find each item.


From: Tiny Prints
Date: 8/16/15
Subject Line: A Theme Come True! Plus, 25% Off Sitewide

This email drew me in right away with its bright complimentary colors and the invitation turned rocket ship. The fun continues with textured backgrounds separating each section and little side messages with arrows.

Tiny Prints

From: Banana Republic
Date: 8/15/15
Subject Line: You’ve never seen shirts like these

I love the hand-written notes and the arrows pointing out specific design elements. The thumb tacks, curled up corners, shadows and layers help give this email a fun bulletin board feel.

Banana Republic

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