November Design Inspiration Hero

Design Inspiration of the Month

The holiday season is here! Are you in need of some fresh design ideas? Break out of that template and make your emails stand out. Here are some cool designs that hit my inbox this month.

GEOMETRIC IMAGE GRID
I just love this image layout! Cutting images into diamonds and triangles and forming them into a geometric shapes… Just so much yes. Creative. Stunning. More of this please!

From: American Eagle Outfitters
Date: 11/22/15
Subject Line: BOGO 50% off the sweaters (& everything else) you need now.
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American Eagle Outfitters

From: GUESS
Date: 11/23/15
Subject Line: Online Now: Up to 50% Off + Free Shipping
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GUESS

TINY PEOPLE
Neiman Marcus first sent an email with animated little people painting the border around the email. So clever and cute — as if they were setting the scene for the beginning of the holiday season. Then, a couple weeks later, I received another email with the return of some tiny people. This time they were sort of photobombing the scene (as was the product). It gives the image a little something special to grab your attention.

From: Neiman Marcus
Date: 11/05/15
Subject Line: The Love to Give Collection is here!
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Neiman MarcusNeiman Marcus

From: Neiman Marcus
Date: 11/18/15
Subject Line: Triple Point Event + Our exclusive gifts!
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Neiman Marcus

RIBBON ACCENTS
Sephora sent an email using red ribbon for a little holiday accent and a pop of color. It’s a classy (and holiday neutral) graphic choice that I love. It’s reminiscent of another email they sent back in September with gold ribbon weaving throughout the products and design. The ribbon adds flow, dimension and a little fun to the email.

From: Sephora Beauty Insider
Date: 11/21/15
Subject Line: 12 party-perfect samples, 1 festive bag
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Sephora

From: Sephora Beauty Insider
Date: 9/15/15
Subject Line: They’re here
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Sephora

WRAPPED PRODUCTS
I really like how Michaels added bows and tags onto their products. It’s a great way to make an ordinary item feel more in the spirit of the holiday season. It also takes less imagination to consider the products as being gift worthy.

From: Michaels
Date: 11/18/15
Subject Line: The Latest Creative Tech Tools – Now on Sale!
See the email

Michaels

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Above the Fold Hero

Give It a Scroll

When designing an email it’s important to keep “the fold” in mind. In other words, get your message across in the small space the subscriber will see without needing to scroll. If you can’t squeeze your information into that small area, give them a REASON to scroll.

From: GUESS
Date: 8/25/15
Subject Line: Last Call…Dresses & Tops from $20

I don’t know if I should file this email under “oops” or “genius.” Lol. I had to scroll just to make sure.

GUESS Mobile Fold       GUESS Email

From: J. Crew
Date: 8/30/15
Subject Line: You’re really missing out… Extra 40% off sale styles & free shipping on orders of $100+ ends tonight.

I was enticed, so I scrolled. I’ll give them points for originality, but in the end it wasn’t worth the scroll. The bottom of the email didn’t contain any new information. I expected to find some information about the promo? sale? new products? I was pretty sure they weren’t selling ice cream, but I had no clue what this email was about (aside from the subject line). Once I clicked through to the landing page and saw the copy “Summer Treat” and the promo code “saletreat,” the connection with the ice cream made sense. However, the email lacked context or a reason to click.

J. Crew Mobile Fold       J. Crew Email

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