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Trending Graphics on Point

September 8, 2016 Amy Hamilton

This summer is brought to you by: FUN SQUIGGLIES! The addition of hand-drawn curvy lines add a bit of fun hipster flare to these emails. Let’s take a look:

From: Casetify
Date: 7/10/16
Subject Line: Samsung S7/S7 Edge 🙌

Casetify uses these graphic elements to fill negative space, break the grid, and create flow. They help give this email a colorful 80s throwback vibe.

Casetify

From: UrbanOutfitters.com
Date: 5/29/16
Subject Line: Ready for summer?

This email just screams fun (and, wait, is that a pile of topless girls?). Take away the graphics and you have a fairly basic design, but the addition of the curved, squiggly lines add a punch of impact. They make the design carefree and playful.

Urban Outfitters cropped

From: Forever 21
Date: 7/19/16
Subject Line: All I do is swim swim swim

Forever 21 has a minimal use of the graphics in their email, but it still does the trick. The little waves below the headline set a fun tone that really supports their theme: pool party.

Forever 21 cropped

Overall, I’d say this type of treatment is a great way to reach out to the millennial crowd when you’re going for a whimsical feel.

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