UncommonGoods hero

No joke – this email is great.

From: UncommonGoods
Date: 6/14/17
Subject Line: Shopping for Dad Is No Joke

UncommonGoods Email

This email from UncommonGoods is filled with fun, humor, and originality. It’s the one Father’s Day email that really stood out to me this year. It has the theme: Dad always tells the lamest jokes. They encourage you to shop all the usual categories (ties, beer, gadgets, grilling, etc), but the spin is they pair each section with a cheesy and relevant joke. For example, “I used to hate facial hair. But then it grew on me. [Shop personal care].” Every joke is also being told by a character that represents that category (a mustache with legs for instance). Most of the characters are crying with laughter, which put a smile on my face. The design flows nicely, staggered left to right. I had a lot of fun reading this email and even told my son some of the jokes. It takes a lot of creativity to come up with something for every section, and they pulled it off flawlessly. (BTW, I also love the preheader: Email died laughing? View in browser.)

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