Rejuvenation Hero

The Beauty of a Zoom

From: Rejuvenation
Date: 3/24/17
Subject Line: LAST CHANCE! FREE SHIPPING + bath makeover inspiration

From: Rejuvenation
Date: 3/22/17
Subject Line: Don’t miss out! Free Shipping on your first order!

From: Rejuvenation
Date: 3/20/17
Subject Line: We’re treating you to Complimentary Shipping on your next order

Rejuvenation   Rejuvenation   Rejuvenation

These emails by Rejuvenation are the new evolution of design. Two major staples of my methods include: 1) creating flow by staggering products and 2) not overwhelming layouts with too many products. These email do neither, so WHY would I find these emails so aesthetically pleasing? The answer is in the photo zooms! If you tried this layout with photos of a typical shooting distance, it would become overwhelmingly cluttered; your eye wouldn’t know where to look and your brain would have trouble processing every element before you got bored and moved on to the next email. The zooms, however, add a clear and beautiful level of detail that are simplistic and easy to digest. Each image leaves you wanting more. The angles that the photos were taken at are also important; if each photo was shot head-on, it would become stale and lack movement. However, Rejuvenation cropped each image to add balance and interest to a layout that would otherwise be devoid of flow. I also love how each design has its own color scheme; every image coordinates with the hero perfectly.

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Product Bigger Hero

Make My Products BIGGER

You may recall the satire video “Make My Logo BIGGER!!!” which jabbed at companies constantly wanting to make their logos, well, larger. These emails from Crate and Barrel are my take on “Make My Products BIGGER.” But, actually, it works. In fact, I’m kind of in love with them. The size of the products really make them stand out and show a lot of detail. Some products are partially shown, some are at angles, and some overlap — all great techniques to make these layouts interesting to look at and create nice flow. So, go ahead. Make those products bigger!

From: Crate and Barrel
Date: 9/28/15
Subject Line: What you need to host a festive Halloween.

Crate and Barrel

From: Crate and Barrel
Date: 9/07/15
Subject Line: Fireside chat.

Create and Barrel

From: Crate and Barrel
Date: 8/16/15
Subject Line: Our favorite fall living room look.

Crate and Barrel

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