Loft Mother's Day Hero

A Mother of an Email

From: LOFT
Date: 5/05/17
Subject Line: Two things we love: our moms…and a SALE

Loft Mother's Day Email

Mother’s Day is right around the corner. I love Loft’s approach to celebrating the holiday. They decided to do a mother-daughter photoshoot with the staff! The email introduces the staff member & their mom, has a personal quote about their relationship, and (the best part) includes a throwback photo of the two of them together. I like how personal this email is — you really feel like you’re getting to know the people “behind the curtain” at Loft. To top it off, all moms are dressed in Loft attire! It’s a great way of showing how versatile their clothing line is. Plus, it doesn’t take any stretch of the imagination to picture your own mom in the same wardrobe. They include calls-to-action that lead you to buy the clothing they’re wearing.

From: LOFT
Date: 5/03/17
Subject Line: Real moms, real style

Loft Mother's Day Email

Loft took two different approaches with this message. In this email they focus less on the individual staff members (removed the names, quotes and throwback photos) and made it more of a general message. They rely on you to click through to the landing page to learn more about the staff/moms. In this email it’s less obvious to me that the mothers are wearing Loft clothing (in the other email the copy points out that the moms are stepping in as models). Because of this, I find the main call-to-action (shop now) a little out of place. I would expect to see the “meet our moms” CTA first. Still, it’s very sweet and personal (because of the photos), but I favor the content in the other version more.

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The Land of Nod

A Personal Touch

It’s easy to forget the need to build a relationship with your customers, to get past the data associated with each subscriber and remember that you’re reaching out to real people. When I signed up for a (certifiably insane) number of emails recently, my inbox was flooded with a sea of welcome emails that were full of links and content. Each with it’s own mission — to get me to learn or click or DO something. It all felt so forced — action and reaction. Until I opened this email from The Land of Nod.

From: The Land of Nod
Date: 7/23/2015
Subject Line: A special thank you from The Land of Nod.

The Land of Nod

I loved the letter format, the focus being the words welcome and thank you. I didn’t feel like I was a part of some agenda, but was actually being welcomed into a tight circle of new friends. The personal photo in the side column was a great touch. They kept the email concise and to the point. All this, while still delivering a nice design AND including a discount without making it the focus.

I also have to give an honorable mention to American Eagle Outfitters. I liked it for the same reason; it didn’t feel pushy or calculated. I especially loved the wording they chose for the title. Although, I didn’t feel the secondary image was necessary.

From: American Eagle Outfitters
Date: 7/23/2015
Subject Line: We’re gonna make a great team

American Eagle Outfitters

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