Code à la Mode
  • Blog
  • Contact Us
  • Code à la Mode

Product Review Email

★ ★ ★ ★ ☆ Review for Crate&Barrel’s Product Review Request Email

May 28, 2014October 3, 2014 Lyla Reinero

From: Crate and Barrel
Date: 05/27/2014
Subject Line: Tell us what you think and you could win a $1000 Shop Card.

05.27.2014_CB

Crate&Barrel has a proven track record of employing email to its fullest potential for customer engagement and retention. This product review request email continues that tradition. Here are a few things C&B is doing right:

1. The Gmail inbox filtering instructions in the pre-header. While many email-retailers are struggling with how to deal with gmail tabs, Crate and Barrel has segmented its subscribers with gmail addresses, and provides brief instructions to keep their emails getting top priority in the inbox. (the web version of the email does not have the gmail instructions)

2. The request for honest feedback (for better or worse). It’s not all “Rah! Rah! Tell us how great our stuff is”… Negative feedback can be an asset. Presumably, if a particular item receives copious amounts of negative reviews, it will lead to product improvements or removal from the available inventory.

3. The enticement. Crate&Barrel uses an attractive sweepstakes offer to compel its customers to complete product reviews. Who wouldn’t want a $1000 shop card?

Code à la Mode’s only recommendation to improve this email would be to dynamically populate it with the previously purchased product(s) and link(s). This would facilitate the review process and gain increased participation. (And, as the author’s last Crate & Barrel purchase was a few months back, a reminder would have been helpful!)

Check out my previous accolades for C&B email campaigns in the Gold Star Email Award written for The Retail Email Blog, and Happy Trigger Email for the Responsys New School Marketing Blog (now known as the Oracle Marketing Cloud Blog).

Chalk this one up as another winning campaign from the Crate&Barrel team (now fingers crossed that I win that $1000 shop card!)

Read More

Recent Posts

  • Stand Together, 6 Feet Apart
  • An Email Worth Scrolling For
  • Start the New Year Off Right
  • A Clickable & Responsive Background Image
  • Year In Review Email

Recent Comments

    Archives

    • March 2020
    • February 2020
    • January 2020
    • January 2019
    • December 2018
    • October 2018
    • September 2018
    • August 2018
    • May 2018
    • November 2017
    • October 2017
    • August 2017
    • May 2017
    • March 2017
    • January 2017
    • December 2016
    • September 2016
    • August 2016
    • July 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • May 2015
    • January 2015
    • November 2014
    • October 2014
    • June 2014
    • May 2014
    • March 2014

    Categories

    • Animation
    • Catalogs
    • Code à la Mode
    • Coding
    • Copy
    • Creative
    • Email
    • HTML
    • Inbox
    • Infographic
    • Marketing
    • Mobile Optimization
    • Reading Material
    • Responsive Coding
    • Retail Email
    • Sale Messaging
    • Special Characters
    • Strategy
    • Subject Lines
    • Uncategorized
    • Unsubscribe
    Code à la Mode All rights reserved. Theme by Colorlib Powered by WordPress