When you’re tasked to fit A LOT of products in an email, it’s tough to find a layout that will flow, draw interest and won’t overwhelm. Here are two design styles that I think pull it off quite nicely.
Solution #1: Staggered Image Grids
Works well with: Environmental Photography
I’m really drawn to this popular layout. Breaking away from the traditional grid, the staggered effect really draws your eye through the images and down the page. It has minimal text so it scans easily.
From: Rejuvenation
Date: 8/12/15
Subject Line: Looking to update your bath? Start here with Free Shipping!
From: Pottery Barn Kids
Date: 8/12/15
Subject Line: POW! Save on our Super Hero Collection
From: Anthropologie
Date: 8/16/15
Subject Line: It’s your move (our move: free ship).
From: Crate and Barrel
Date: 8/01/15
Subject Line: Last chance to save on outdoor furniture.
From: Aéropostale
Date: 8/05/15
Subject Line: Online Sneak Peek: Employee Discount Sale!
Solution #2: Diagonal Lines
For use with: Product Cutouts
This design method uses graphics in addition to product photography to create flow.
From: The Children’s Place
Date: 8/05/15
Subject Line: Up to 55% Off All Uniforms + Get Back to School Essentials Starting at $2.99 + Extra 25% Off Savings Pass!
From: Ulta Beauty
Date: 8/13/15
Subject Line: Who’s Getting a Gift? (Hint: It’s You)
From: NORDSTROM RACK
Date: 7/29/15
Subject Line: Summer Denim: 7 For All Mankind, HUDSON & more
