The Land of Nod

A Personal Touch

It’s easy to forget the need to build a relationship with your customers, to get past the data associated with each subscriber and remember that you’re reaching out to real people. When I signed up for a (certifiably insane) number of emails recently, my inbox was flooded with a sea of welcome emails that were full of links and content. Each with it’s own mission — to get me to learn or click or DO something. It all felt so forced — action and reaction. Until I opened this email from The Land of Nod.

From: The Land of Nod
Date: 7/23/2015
Subject Line: A special thank you from The Land of Nod.

The Land of Nod

I loved the letter format, the focus being the words welcome and thank you. I didn’t feel like I was a part of some agenda, but was actually being welcomed into a tight circle of new friends. The personal photo in the side column was a great touch. They kept the email concise and to the point. All this, while still delivering a nice design AND including a discount without making it the focus.

I also have to give an honorable mention to American Eagle Outfitters. I liked it for the same reason; it didn’t feel pushy or calculated. I especially loved the wording they chose for the title. Although, I didn’t feel the secondary image was necessary.

From: American Eagle Outfitters
Date: 7/23/2015
Subject Line: We’re gonna make a great team

American Eagle Outfitters

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Social Media

Let’s Talk Social

With the many forms of social media out there, it can get confusing to know what kind of information can be found in each place. These brands did a good job breaking it down.

From: The Land of Nod
Date: 7/27/2015
Subject Line: Keep up with the latest and greatest.

This is my favorite design. I liked the use of tape, clips and fun fonts. It’s not overly wordy. The combination of bold and blue text made it easier to scan. Even the implementation of the icons is lovely.

Land of Nod

From: HomeGoods
Date: 7/30/2015
Subject Line: Like, tweet, pin, post, watch. Connect with us, Amy!

I love the quote bubbles that show what type of information can be found in each section. Rather than describing, they give an example — “I scored this for a client @HomeGoods for $299!! Made my day.” The information is easily digestible and thoughtfully put together.

HomeGoods

From: J.Crew
Date: 7/30/2015
Subject Line: Hello, @jcrew

I like the design and simplicity of this email. In this example, the images pretty much do all the speaking.

J Crew

From: Bluefly
Date: 7/25/2015
Subject Line: You Have A Friend Request!

I like the overlapping samples of imagery in the Instagram and Pinterest sections. It’s enough examples to give a really good idea of what can be expected in each location. Facebook could have used a bit more love though.

Bluefly

From: UncommonGoods
Date: 7/29/2015
Subject Line: Be First to Know

This email was well done overall, but one of my least favorite of this group. Even though the design is nice, the information wasn’t quite as scannable. They could have used titles or other ways of breaking up or highlighting text.

UncommonGoods

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