It’s easy to forget the need to build a relationship with your customers, to get past the data associated with each subscriber and remember that you’re reaching out to real people. When I signed up for a (certifiably insane) number of emails recently, my inbox was flooded with a sea of welcome emails that were full of links and content. Each with it’s own mission — to get me to learn or click or DO something. It all felt so forced — action and reaction. Until I opened this email from The Land of Nod.
From: The Land of Nod
Subject Line: A special thank you from The Land of Nod.
I loved the letter format, the focus being the words welcome and thank you. I didn’t feel like I was a part of some agenda, but was actually being welcomed into a tight circle of new friends. The personal photo in the side column was a great touch. They kept the email concise and to the point. All this, while still delivering a nice design AND including a discount without making it the focus.
I also have to give an honorable mention to American Eagle Outfitters. I liked it for the same reason; it didn’t feel pushy or calculated. I especially loved the wording they chose for the title. Although, I didn’t feel the secondary image was necessary.
From: American Eagle Outfitters
Subject Line: We’re gonna make a great team